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How Neurogum Scaled to Millions on TikTok & Retail | Kent Yoshimura on Open Residency

Outlier score0.8×Typical

95,821 views vs a median of 115,139 across the channel's last 8 long-form uploads · as of Oct 29

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Neurogum co-founder and CEO Kent Yoshimura reveals the playbook behind turning functional chewing gum into TikTok's fastest-growing brand and a national retail powerhouse. He explains how Neuro manages hundreds of creator affiliates in Discord, captures top-of-funnel virality through Google Performance Max, and drives velocity across 20,000+ retail doors. Kent also shares critical founder lessons on structured hiring scorecards, SKU rationalization, navigating post-Shark Tank lawsuits, and cultivating mental discipline through ultra-endurance running.

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How it earns the click and holds attention, second by second.

20chapters3on-screen captures10people2named frameworks12claims and stats17references in all
Source: The TikTok Growth Expert: The Strategy That’s Printing Millions Right Now · Open Residency
Find in this video

Search what was said and shown

One search covers the transcript, on-screen text, claims and references. Every result jumps to its moment.

    The explainer

    What the video says, with a link to every moment

    A 2-minute read. Each underlined phrase opens the video at that second.

    In this extensive interview on Open Residency, host Mark Mastrandrea speaks with Kent Yoshimura, co-founder and CEO of Neuro (Neurogum), about the strategic systems that built their omni-channel functional gum brand. After launching on Indiegogo a decade ago and appearing on Shark Tank, Neuro experienced an explosive resurgence in 2024 to become TikTok Shop's fastest-growing brand. Yoshimura emphasizes that their breakthrough started with a New Year's resolution committing to a daily posting routine1:14 to master platform-native hooks directly rather than outsourcing to third-party agency partners.

    Central to Neuro's creator engine is a proprietary community framework rather than transactional cold outreach. Prospective TikTok affiliates undergo a comprehensive onboarding orientation video4:20 and Notion training before gaining access to an internal Discord community structured into three performance tiers7:40. Top affiliates generate up to hundreds of thousands of dollars per day in GMV by iterating on proven angles like the Shark Tank underdog story14:40 and authentic clips of Joe Rogan praising the gum16:05. Neuro fuels this flywheel with high commissions, experiential rewards like billboard placements in Times Square, and regular quarterly strategy Zoom calls led by the founders.

    Rather than treating marketing channels as isolated silos, Yoshimura details Neuro's integrated omni-channel marketing funnel21:10. High-volume top-of-funnel TikTok virality builds brand awareness—achieving 13% national awareness according to Nielsen and Meltwater data—which Neuro then converts by routing traffic through Google Performance Max search capture21:40 and cutting paid ad spend on Amazon where they already outsell 5-Hour Energy. They validate demographic adjacencies using enterprise data platforms to orchestrate targeted activations, such as their Chess.com and 100 Thieves partnerships19:30.

    On organizational leadership, Yoshimura discusses implementing the scorecard hiring framework46:00 from the book Who, ensuring candidate alignment through practical homework assignments and multi-stage peer interviews that yielded a 98% annual employee retention rate. He also details personal operating principles rooted in martial arts and ultra-endurance running43:00, as well as annual Misogi endurance challenges41:30 encouraged across the company. From making painful decisions like rationalizing unprofitable SKUs1:04:30 and withdrawing from Walmart to survive margin friction, to having Kind Snacks founder Daniel Lubetzky intervene in a predatory lawsuit1:34:00, Yoshimura outlines why disciplined focus, humility, and organizational fluidity remain paramount in Neuro's mission to become the next Red Bull1:44:50.

    Highlights
    1. 1:13The secret to TikTok growth and in-house creator management
    2. 16:40The full-funnel marketing flywheel: TikTok top of funnel to Google PMax
    3. 46:00Hiring framework using the book 'Who' and structured scorecards
    4. 57:20Origin story: College martial arts, neuroscience, and Ryan's accident
    5. 1:10:00Retail expansion journey: Whole Foods, Walmart pullback, and Casey's
    6. 1:33:30Daniel Lubetzky stepping in to resolve the post-Shark Tank trademark lawsuit
    Chapters across the 1:46:07 runtime
    How it's told

    An in-studio founder interview on scaling consumer brands

    Format: Podcast. Host Mark Mastrandrea interviews Neurogum co-founder Kent Yoshimura about scaling their business through TikTok, omnichannel marketing, and disciplined hiring. The discussion connects tactical operational frameworks to founder mindset and extreme endurance training.

    Story arc

    1. 0:00Cold Open & TeaserHigh-energy compilation highlighting Neurogum's TikTok breakthrough, ROAS metrics, and Joe Rogan impact.
    2. 1:11The TikTok PlaybookEstablishing consistency, building in-house creator communities, and driving virality without agency middlemen.
    3. 16:25Omnichannel Marketing ArchitectureAllocating capital across TikTok Shop, Google PMax, and retail velocity lift.
    4. 27:06Consumer Data & PartnershipsLeveraging consumer insight databases to select culture-defining partnerships with athletes, DJs, and creators.
    5. 39:33Extreme Discipline & Ultra-EnduranceConnecting physical Misogi endurance challenges to executive grit and mental clarity.
    6. 47:01Organizational Architecture & HiringImplementing 'Who' hiring scorecards, homework evaluations, and team cultural retention.
    7. 57:15Origins & Product InnovationCrafting nootropics in college, patenting cold-compression gum, and finding initial Reddit product-market fit.
    8. 1:06:40Retail Expansion & Hard LessonsEvolving packaging, scaling from Whole Foods to convenience stores, and overcoming a massive Walmart setback.
    9. 1:24:53Executive Leadership & Co-Founder SynergyThe value of co-founder leverage, intellectual humility, and ditching hustle culture.
    10. 1:34:00The Shark Tank LawsuitHow KIND Snacks founder Daniel Lubetzky saved Neurogum from a predatory trademark battle.
    11. 1:38:08Lightning Round & Future HorizonKey operational KPIs, recommended books, shoutouts to fellow founders, and the vision to become the next Red Bull.
    12. 1:45:48Host OutroClosing thoughts and calls to subscribe.

    Setups and payoffs

    1. 0:43Setup Teaser shows Kent talking about Joe Rogan's impact on brand awareness.
      ↳
      1:11:58Payoff Kent explains how Rogan spontaneously endorsed Neurogum on his podcast, driving massive long-term awareness.
    2. 0:11Setup Teaser highlights Kent as one of the biggest missed opportunities on Shark Tank.
      ↳
      1:34:00Payoff Kent recounts the pitch aftermath, the predatory trademark lawsuit, and how Daniel Lubetzky rescued the company.
    3. 0:55Setup Teaser mentions affiliates generating millions monthly.
      ↳
      14:35Payoff Kent details affiliate revenue tiers, including a top creator doing $250k in a single day.
    4. 1:28Setup Kent reveals their New Year's resolution to post daily content themselves.
      ↳
      2:13Payoff Organic testing leads to understanding the hooks that caused sales to explode in mid-2024.
    5. 15:07Setup Kent mentions Steve Aoki's partnership in passing.
      ↳
      29:34Payoff A deep dive into Steve Aoki's work ethic and why his persona fits Neuro's brand positioning.
    6. 47:31Setup Mark brings up the hiring book 'Who: The A Method for Hiring'.
      ↳
      48:41Payoff Kent breaks down their hiring process, from candidate homework to multi-stakeholder interviews.
    7. 1:04:16Setup Kent mentions SKU rationalization across product lines.
      ↳
      1:05:10Payoff Kent reveals shutting down their profitable multivitamin product to preserve operational focus.

    Devices

    • Hook-Driven Cold OpenRapidly editing high-stakes revenue and celebrity soundbites at the start to maximize viewer retention.0:001:06
    • Lower Third IdentificationClean on-screen lower third graphics establishing executive credibility for both participants.1:151:24
    • Case Study NarrativeUsing real-world examples like SugarBearHair, KIND Snacks, and Feastables to ground abstract business theories.9:4039:121:34:16
    • Visual Evidence OverlaysInserting archival footage, data charts, and packaging side-by-sides directly into the conversation to substantiate claims.18:5923:251:13:34
    • Actionable FrameworksBreaking down processes into repeatable playbooks such as creator Discord tiers, hiring homework, and weekly standups.4:1948:4154:15
    • Lightning RoundRapid-fire concluding section creating sharp, memorable takeaways on books, KPIs, and founder philosophy.1:38:081:45:48

    From the video's own structure, matched to the transcript and on-screen text.

    Teardown

    The video earns the click with bold claims of an ad-free TikTok revenue engine, but dilutes viewer retention by stretching a 25-minute tactical breakdown into a 106-minute meandering founder autobiography.

    About typical for the channel: 0.8× its typical views (95,821 vs a median of 115,139 across the channel's last 8 long-form uploads, as of Oct 29) · Long-form podcast · 510 days old

    The promise

    Viewers believe they will discover the exact TikTok strategy used by the platform's fastest-growing brand to generate millions of dollars.

    Packaging

    How it looks in the feed

    Show the feed as
    1:46:07

    The TikTok Growth Expert: The Strategy That’s Printing Millions Right Now

    Open Residency95K views · 1y ago👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/?utm_source=youtube ⚡️ BTS & More…

    Views and age as of the teardown, Oct 29, 2026. Other videos are blanked out.

    • 3/5Thumbnail imageThe framing is sharp and provides a clean focal point, but it relies on a conventional podcast interview setup without visual tension.A close-up shot of a man speaking into a broadcast microphone against a muted teal background.
    • 4/5Thumbnail text“TikTok’s #1 fastest growing brand”The bold red banner emphasizes the top-tier ranking and immediately establishes high credibility.White text reading 'TikTok’s #1 fastest growing brand' with '#1 fastest' highlighted inside a red box.
    • 3/5TitleThe phrasing creates strong financial appeal and urgency, though claims about printing millions sound familiar and hype-heavy.Combines 'TikTok Growth Expert' with 'Strategy That’s Printing Millions Right Now'.
    • 4/5Title + thumbnailThe thumbnail anchors the proof while the title promises the tactical outcome, working together cleanly to pitch an interview case study.The image claims '#1 fastest growing brand' while the title offers the revenue-generating strategy behind it.

    Curiosity gap: Viewers want to know what unconventional tactic enabled this specific brand to outperform everyone else on TikTok.

    The three hooks

    The title, the thumbnail text and the first words spoken each make a promise, and each does a different job.

    • Title“The TikTok Growth Expert: The Strategy That’s Printing Millions Right Now”System promiseOutcomeUrgencyCuriosityIt makes the viewer want to learn a high-yield marketing tactic they can apply immediately.
    • Thumbnail text“TikTok’s #1 fastest growing brand”AuthorityProofCuriosityIt makes the viewer want to find out which brand reached the top spot and how legitimate their claim is.
    • First words spoken“We now have 13% awareness across the entire United States. 1 in 7 people know about Neurogum because of TikTok.”ResultsProofOutcomeCuriosityHearing that 1 in 7 Americans learned about a brand through TikTok makes the viewer want to find out the exact organic playbook that created that national scale.
    • PairingDifferent jobsThe thumbnail text presents the proof of success while the title highlights the lucrative actionable blueprint.
    • StakesOver-promisesThe packaging advertises an actionable masterclass on the exact TikTok strategy printing millions, but the video spends over two-thirds of its runtime on general startup history, hiring scorecards, and endurance running.
    • UrgencyManufacturedAdding 'Right Now' to the title creates artificial time sensitivity for an evergreen founder interview that meanders across decade-old startup stories.

    The first 20 seconds

    TimeWhat you seeWhat you hearWhat it does
    0:00Kent Yoshimura seated at podcast table with Neuro gum products, text 'We now have'"We now have 13% awareness..."Establishes huge scale immediately with concrete metric.
    0:01Bold text '13% awareness' flashes on screen over Kent speaking"...13% awareness..."Reinforces impressive statistical claim visually.
    0:02Text 'Across the entire' over medium shot of Kent"...across the entire United States."Expands scale to national reach.
    0:03Big red '1 in' on screen as Kent gestures"1 in 7 people..."Simplifies percentage into an easily grasped ratio.
    0:04Text '1 in 7 know about Neurogum.'"...know about Neurogum..."Names the brand and solidifies brand penetration.
    0:05Text continues, Kent finishes sentence"...because of TikTok."Delivers core revelation: massive brand awareness driven entirely by TikTok.
    0:06Cut to host standing in studio, text 'That's Kent Yoshimura.'"That's Kent Yoshimura, one of the brains..."Host steps in to introduce the guest and build authority.
    0:07Host continues gesturing to camera, text 'one of the brains'"...behind Neurogum."Clarifies guest's leadership role.
    0:08Host speaking, text 'behind Neurogum.'"He's a martial artist..."Begins rapid-fire credentialing sequence.
    0:09B-roll photo of Kent as shirtless kickboxer, text 'He's a martial artist'"...turned artist..."Visual proof of colorful, unexpected background.
    0:10B-roll mural artwork, text 'turned artist'"...turned entrepreneur..."Shows creative credibility before business.
    0:11Photo of Kent and co-founder Ryan Chen in wheelchair, text 'and known as one of the'"...and known as one of the biggest missed..."Introduces business partner and sets up famous rejection story.
    0:12B-roll clip entering Shark Tank stage in black and white, text 'biggest missed opportunities'"...missed opportunities on Shark Tank."Hooks mainstream cultural reference and underdog narrative.
    0:13Shark Tank presentation clip, text 'on Shark Tank.'Shark Tank background sting audioVisual proof of television appearance.
    0:14Kent and Ryan holding Neuro packs on Shark Tank, text 'We're a top 50 health'Kent: "We're a top 50 health and household product..."Cuts back to founder detailing massive market success.
    0:15Shark Tank shot, text 'on Amazon.'"...on Amazon."Provides specific platform dominance proof.
    0:16Wide studio shot of host and guest facing each other, text 'We're #1 in our category'"We're number one in our category..."Shows expansive studio environment while delivering #1 claim.
    0:17Wide studio table shot"...We sell more than 5-Hour Energy..."Frames competition against a massive legacy competitor.
    0:18Medium shot of Kent, text 'We sell more than 5 hour energy on Amazon'"...on Amazon..."Drives home beating the giant on the biggest e-commerce platform.
    0:19Kent speaking, text 'And we don't spend'"...and we don't spend a dime on TikTok ads."Drops ultimate contrarian kicker: doing it completely organically.
    Click confirmation
    Delivers immediately. Title promises a TikTok growth strategy printing millions, and within 5 seconds the guest states 1 in 7 Americans know his brand because of TikTok.
    Time to the point
    0:05
    Hook
    bold claim, payoff preview, contrarian take
    Reason to stay
    How did a Shark Tank reject build the #1 brand on Amazon outselling 5-Hour Energy using TikTok without spending on ads?
    Missing on purpose
    No channel branding, no podcast intro song, no greetings, no fluff; cuts directly into cold metrics and biographical highlights.
    Pace and texture
    Very fast. Cuts every 1-2 seconds between interview, host stand-up, historical b-roll, Shark Tank footage, and dynamic subtitles.

    Story map

    Explainer. A founder sets out to build a category-dominating brand without spending on traditional ads, confronting creator burnout, retail pitfalls, and legal threats along the way. The payoff is the operational framework and marketing flywheel that turned Neurogum into a nine-figure household name.

    TimeSectionNew tensionStakesTurnLoops
    0:00 –1:13Cold Open & Hook ReelHow did a rejected Shark Tank founder build a brand outselling 5-Hour Energy on Amazon without paying for TikTok ads?RiseKent claims massive market share, but reveals he did it using zero ad spend and an internal creator playbook.Opens: How does Neurogum generate millions through organic TikTok without agencies?
    1:13 –16:40The TikTok Affiliate PlaybookWhy do standard TikTok agencies fail while an in-house Discord community generates seven-figure affiliate sales?RiseAgencies blast mass spam to influencers, therefore Neuro built a mandatory three-hour onboarding course and tiered community to cultivate loyalty.Opens: What specific hooks make their TikTok videos convert consistently?Closes: How Neuro structures and recruits its creator affiliate network.
    16:40 –27:20Omnichannel Marketing & PartnershipsIf TikTok drives top-of-funnel awareness, how does the brand capture actual revenue across Amazon and retail?RiseDirect attribution is difficult to measure, therefore they cut Amazon ad spend and funnel all TikTok-driven search into Google Performance Max.Opens: How do partnerships with Chess.com and Steve Aoki feed into this funnel?Closes: The exact multi-channel ad spend allocation and secret sauce flywheel.
    27:20 –39:50Consumer Data & Scrappy ProductionCan AI tools or big agency budgets outperform raw, fast-paced user generated content?HoldPolished high-production ads look fake, therefore fast, human-made UGC with intentional flaws wins on social feeds.Opens: At what scale do you transition from scrappy marketing generalists to structured corporate operators?Closes: Why consumer insight databases dictate their partnership strategy.
    39:50 –45:50Endurance Mindset & Misogi ChallengesWhat does running 48-mile ultramarathons have to do with scaling an e-commerce business?FallSag: no turnOpens: How does personal mental grit translate directly into team culture?Closes: Why the founder uses long-distance running as active meditation.
    45:50 –57:20Hiring Architecture & RetentionHow does an early-stage company maintain 98% annual employee retention without hiring the wrong executives?HoldVibe checks and resumes fail to predict success, therefore Neuro implements multi-team practical homework assignments.Opens: Where did the product formulation and manufacturing moat originally come from?Closes: The practical interview framework from the book 'Who'.
    57:20 –1:10:00Origins & Product InnovationHow do two college students turn dorm-room nootropic experiments into a patented cold-compressed gum?RiseTraditional hot-extrusion gum destroys active vitamins, therefore they patented a cold-compression manufacturing process.Opens: How did they survive scaling from independent natural grocery stores to national retail chains?Closes: The origin story behind Neurogum and Ryan Chen's spinal injury.
    1:10:00 –1:22:00Retail Expansion & The Walmart SetbackWhy did a massive nationwide rollout into Walmart nearly derail the company's momentum?RiseThey accepted national retail shelf placement too early, therefore high velocity demands drained capital before regional density was built.Opens: What was the near-death trademark lawsuit that followed their Shark Tank appearance?Closes: Why convenience store distribution requires different packaging and velocity dynamics than grocery.
    1:22:00 –1:31:00Executive Leadership & Co-Founder SynergyHow do founders maintain alignment over a decade without succumbing to burnout or toxic hustle culture?FallSag: no turnOpens: Who stepped in to rescue Neurogum from aggressive predatory litigation?Closes: The division of responsibilities between Kent and Ryan.
    1:31:00 –1:36:30The Shark Tank Lawsuit & BailoutHow did a well-funded competitor attempt to bankrupt Neurogum right after their national television debut?RiseA predatory trademark lawsuit threatened their existence, therefore KIND Snacks founder Daniel Lubetzky intervened with legal backing.Opens: What are the core metrics and reading materials Kent uses to guide his future decisions?Closes: The resolution of the Shark Tank aftermath and legal survival.
    1:36:30 –1:46:07Lightning Round & VisionCan Neurogum expand beyond a niche supplement to become an energy giant on the scale of Red Bull?HoldSag: no turnCloses: Kent's primary operational KPIs, book recommendations, and future category roadmap.

    Payoff: delivered in part at 21:15. Kent reveals the full marketing flywheel and Discord creator tier system in the first 25 minutes, but the remaining 80 minutes pivot away from the title's promised TikTok strategy into general startup autobiography, hiring scorecards, and ultra-running. Ending: Concludes with a rapid-fire lightning round detailing recommended reading, operational KPIs, and Kent's long-term vision to rival Red Bull, followed by the host's call to subscribe.

    Leaks

    Where a viewer might leave. Guesses from watching, not retention data.

    • 16:40 Kent shifts from concrete TikTok affiliate playbooks to broader omnichannel attribution and Google PMax, prompting digital marketers hunting purely for short-form tactics to drop off.
    • 39:50 The interview abruptly pivots from marketing frameworks into David Goggins, 48-mile ultramarathons, and personal fitness philosophy, breaking the topical promise made by the packaging.
    • 57:20 The dialogue regresses into a generic college dorm-room founding story, a beat familiar to regular business podcast listeners that slows down pacing.
    • 1:10:00 A deep dive into regional convenience store distribution and shelf packaging loses viewers who clicked specifically for online creator playbooks.

    Steal this

    1. Macro-Scale Contrast Lead Stating national penetration as an easy fraction ('1 in 7 Americans') before crediting an unlikely organic driver ('because of TikTok') immediately hooks analytical viewers. 0:03
    2. High-Friction Affiliate Vetting Forcing potential creator partners through an intensive three-hour onboarding video and Notion document weeds out low-effort spam and builds a dedicated, higher-converting partner tier. 4:19
    3. Underdog Rejection Narrative Framing Reframing a harsh celebrity rejection ('Shark Tank calling our deal stinky poo poo') into the catalyst for category dominance gives creator content an automatic narrative hook with built-in emotional investment. 15:35
    4. Attribution Leak Capture Pouring spend into unmeasured top-of-funnel short-form video while deploying automated search capture (Google PMax) intercepts demand spikes without paying inflated direct-response ad rates. 21:30

    Skip this

    • Relying on legacy television and top-tier podcast clips for creator hooks. Neuro's top-performing TikTok hooks rely entirely on preexisting appearances on Shark Tank and organic mentions from Joe Rogan, assets an early-stage brand cannot simply replicate without prior mainstream exposure.
    • Expanding a specific marketing case study into an open-ended founder memoir. The video wanders through ultramarathons, hiring philosophies, and dorm-room experiments because long-form podcast listeners tolerate conversational sprawl; standalone instructional videos would bleed retention by abandoning the core packaging topic.

    Open questions

    • What was the exact retention drop-off when the conversation pivoted from TikTok strategy to endurance running at 39:50?
    • How much baseline ad spend was used on TikTok Spark Ads to amplify winning creator UGC versus purely organic affiliate distribution?
    • What specific commission percentage split and GMV milestones separated tier-one creators from lower tiers inside their Discord community?

    Teardown by Avail.video from the thumbnail, the title, the first 20 seconds and the report's notes on the whole video.

    On screen

    Everything the video showed you

    Slides, frameworks, quotes and formulas, captured verbatim with the moment they appeared. Tap any card to jump there.

    Reference shelf

    People, ideas and things mentioned

    Said means mentioned aloud; Shown means it appeared on screen.

    People10

    • Kent YoshimuraCo-founder and CEO of Neuro, multimedia artist, and former competitive martial artist.0:00Said + shown0:07Said + shown1:20Shown1:22Shown1:45:40Said + shown
    • Mark MastrandreaCo-founder and CEO of Ikonick and host of the Open Residency podcast.0:06Said + shown1:15Said + shown1:16Shown1:45:50Said + shown
    • Ryan ChenCo-founder of Neuro, former cross-country runner, and paraplegic athlete.0:11Said + shown15:30Said23:25Shown59:00Said59:03Said1:24:53Said
    • Joe RoganComedian, UFC commentator, and host of The Joe Rogan Experience podcast.0:43Said + shown0:44Said + shown16:05Said23:30Shown1:11:58Said
    • Daniel LubetzkyBillionaire founder of KIND Snacks and recurring guest shark on Shark Tank.1:34:05Said1:34:16Said
    • Steve AokiWorld-renowned DJ, music producer, and investor in Neurogum.15:05Said15:07Said + shown29:20Said29:34Said
    • David GogginsUltramarathon runner, author, and endurance athlete.39:53Said + shown41:10Said
    • Ken RideoutElite masters marathon runner and podcaster.41:50Said1:13:03Said
    • Jared SmithCo-founder of RXBAR and Neuro investor.46:16Said1:14:47Said
    • Jim MurrayExecutive Advisor at Neuro and former CEO of Feastables.39:12Said

    Ideas & frameworks2

    • Who: The A Method for HiringBusiness book by Geoff Smart and Randy Street detailing structured hiring scorecards.46:00Said47:31Said
    • MisogiA traditional Japanese practice of taking on an extreme physical challenge once a year to expand mental boundaries.39:33Said

    Organizations1

    • Casey'sMidwest convenience store chain with over 2,400 locations.47:40Said1:16:10Said

    Things on screen4

    • NeurogumFunctional energy and focus chewing gum containing natural caffeine, L-theanine, and B vitamins.0:00Shown0:05Said + shown1:01:50Said
    • TikTok ShopIntegrated e-commerce platform within TikTok utilized by creators and brands for direct sales.1:13Said14:00Said
    • Shark TankABC reality television series where entrepreneurs pitch investments to venture capitalists.0:12Said + shown15:15Said23:25Shown1:34:00Said
    • MeltwaterMedia monitoring, consumer intelligence, and social listening platform.19:00Said27:20Said27:35Said
    Video description

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    By the numbers

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    As of Oct 29, 2026. YouTube's public numbers first, then Avail.video's own arithmetic on them.

    The video

    Views
    95.8K
    Likes
    2.9K
    Comments
    201
    Published
    Jun 5, 2025
    Length
    1:46:07
    Category
    People & Blogs
    YouTube's topics
    —
    Captions
    No
    HD
    Yes
    Language
    —
    Paid promotion
    None declared
    Made for kids
    No
    License
    Standard YouTube

    Creator's tags

    No tags

    The channel

    Open Residency@openresidency
    Subscribers
    101K
    Videos
    354
    Total views
    6.9M
    Channel age
    1 year (since Oct 2024)
    Country
    United States
    Uploads
    about every 2 weeks
    Across the last 8 long-form uploads
    Before this video
    —

    Calculated by Avail.video from YouTube's public numbers

    Outlier score
    0.8× · Typical
    Views against the median of the channel's last 8 long-form uploads
    Views per subscriber
    0.95
    Likes vs the channel's usual
    2.1× the channel's usual
    3.0% of views vs a usual 1.4%
    Comments vs the channel's usual
    2.4× the channel's usual
    0.21% of views vs a usual 0.088%
    Rank among recent uploads
    #6 of 9
    By views: this video and the channel's last 8 long-form uploads
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    Watched by Avail.video · 2026-10-29